Client: Flywheel Denver
Services: Localized branding development
Notable Projects: Local advertising, social media strategy, in-studio signage, event support, merchandise, photography
Created localized branding for the Denver Flywheel studio launch.
THE OPPORTUNITY
As studios are moving towards a more localized/community approach, Flywheel wanted their new Denver studio to have it’s own personal branding, expanded from the national look & feel.
THE SOLUTION
Taking elements representative of Denver to excite the community on the new studio launch, we provided the brand with a new visual identity and partnered it with the localized tagline, Fearless Attitude at Altitude. We also used a local fitness photographer to provide a consistent look & feel to announce the studio and instructors.
STUDIO SIGNAGE
Continuing to use our localized brand photography, we were able to create a consistent look & feel within the studio and for external advertising.
PHOTOGRAPHY
We used a local photographer to provide a consistent look & feel for our Denver community, shooting at all community events, instructor headshots and in-studio shots.
MERCHANDISE
Designed local merchandise for the launch of the Denver Union Station grand opening utilizing the local brand look & feel we developed.
