Client: Madeline Edwards
Services: Artist Branding & Logo Identity
Developed branding and logo identity for country music rising star.
THE OPPORTUNITY
Madeline Edwards is quickly rising to stardom on the country music scene. We partnered with her management team at Sam I Am Entertainment to establish an artist identity and logo to support her on the 2022 All-American Road Show tour alongside Chris Stapleton.
THE SOLUTION
Madeline is a California born, Texas raised singer and songwriter incorporating jazz, soul, gospel and country influences into her music. With Madeline, similar to all of the artist I work with, my goal is to truly get to know them as a person, where they came from, their goals and aspirations, as well as their music, to develop an authentic identity that supports their unique sound.
FINAL LOGO
We landed on a retro bohemian flare with soulful vibes. The sun reminiscent of the ever-present desert sun and a nod to the most famous Memphis ‘Sun Studio.’
VISION BOARD
With artist branding and identity development, vision boarding is a necessary step in the creative process. It allows us to deep dive into the artist’s representation and powerful talent for storytelling and expose all facets of their persona. With Madeline, we went through 3 rounds of conceptual development, starting with 3 concepts of vision boards based on our artist development interview.
VISION 1 - RETRO BOHEMIAN
VISION 2 - WESTERN MINIMALIST
VISION 3 - BLUEGRASS BADASS
LOGO CONCEPTS
After collectively deciding to move forward with the retro bohemian vision board, we explored 4 different logo concepts branching out of the creative direction.
GRAVEYARD LOGOS
Being a designer, we’re used to 90% of our work hitting the graveyard, but the process is fun nonetheless! Here are a few of our favorite logos that didn’t make the cut.
