Client: Richard Petty
Services: Brand Book
Developed brand book for legendary NASCAR driver, Richard Petty.
THE OPPORTUNITY
Richard Petty's esteemed team approached me to craft a comprehensive brand book that captures the essence of their legendary venture.
THE SOLUTION
We provided three concepts that reflected the spirit and essence of the iconic, Richard Petty and the success he has achieved in his lifetime.
BRAND BOOK
The final brand book was developed from a ‘Modern Classic’ concept. Our goal was to make it feel simplistic with large shapes and lettering, bringing the Petty blue forward with a sporty flare.
CONCEPTS
We presented three concepts to Petty's team, each carefully crafted to align with their request for a consistent theme featuring subtle, simplistic race car elements. Our concepts included ‘Modern Classic,” “Retro American,” and “Auto-Pop
