Client: The River Yoga
Services: Full Branding Package
Notable Projects: Studio Signage, Merchandise, Website Overhaul, E-Commerce Site Addition, Social Media Strategy, Photography, Teacher Headshots
Photos/Video: Jes Kimak
Branded Denver’s The River Yoga and supported two studio expansions.
THE OPPORTUNITY
The River Yoga is known as one of the best yoga studios in Denver, popular for hosting Yoga on the Rocks at Red Rocks amphitheater. They had no official branding or brand package despite their tremendous following.
THE SOLUTION
The River is known for community. They are filled with a diverse group of humans that all have two things in common, they love the practice of yoga, and The River is truly a second home to them. We wanted to showcase the true hOMe of The River and that came from very intentional designing.
STUDIO SIGNAGE & ADVERTISING
Along with the official branding, we launched quarterly lines of new studio merchandise. The River has an incredible community following, all of who support the studio through wearing River gear.
PHOTOGRAPHY
To help with the development and launch of The River’s new visual identity we used a local photographer (and teacher) at The River to do a mountain photo shoot with our community. We wanted to not only capture the magic of the mountains, but showcase the real staff and community at this amazing studio.
TEACHER HEADSHOTS
Establishing the internal term “Magic Makers” for The River’s yoga teachers, we wanted to bring that “magic” to the new teacher headshots. Using fairy lights, we allowed the teachers to be playful and genuine in their headshots, bringing to life their authentic personality and teaching style.
MERCHANDISE
Along with the official branding, we launched quarterly lines of new studio merchandise. The River has an incredible community following, all of who support the studio through wearing River gear.
DIGITAL—SOCIAL, ADVERTISING, WEBSITE
Developed new social media strategy with monthly campaigns, launched new website and digital advertising.
