Yoga on the Rocks
Client: The River Yoga & Denver Arts Venue
Services: Event branding
Notable Projects: Event Theme Branding, Event Signage, Merchandise Local Advertising, Social Media Strategy
Photos/Video: Jes Kimak
Created event theme, logo and branding for the iconic Yoga on the Rocks at Red Rocks Amphitheater.
THE OPPORTUNITY
The River Yoga hosted Yoga on the Rocks and needed to establish a theme for the event as well as all supporting event collateral and merchandise.
THE SOLUTION
Expanding on the idea of celebration at Red Rocks iconic amphitheater, we came up with the theme “What Rocks You?” Which we then tied into announcing the studio’s new Core Values.
EVENT BRANDING & COLLATERAL
Designed tour posters for the event that were aligned with the iconic Red Rocks Amphitheater musical inspiration. As part of the event, we also developed tattoos, water bottles, keychains and more.
EVENT SIGNAGE
Developed signage to help with event excitement and social media engagement. The signage included the event theme, “What Rocks You?” as well as all the Core Values of the yoga studio.
MERCHANDISE
Designed a Red Rocks line illustration with the sun as the studio logo in a starburst. The setting sun and starburst were then flushed out to all design elements of the event and is still the look & feel for the event every year. Studio volunteers received navy tanks with the words “Magic Maker” on the back as that is what the studios call their teachers.
